A good post on Reddit expresses criticism towards people seeking answers to their personal problems in Jung’s archetype theory, arguing that they misunderstand Jung’s fundamental theoretical framework, particularly the process of individuation. The post became popular, receiving many upvotes and quickly garnering several fairly lengthy, often well thought-out responses. But what struck me was that the writer didn’t mention complexes a single time in the nearly 600-word post, and no one else did either in their comments. This prompted me to write a short post highlighting the point that when people share their thoughts on Jung in relation to their own or others’ psychology, it is actually, in most cases, about complexes—not archetypes. A couple of days later, the thread had 54 comments and 246 upvotes, which are rather high numbers in this forum for a serious post that sticks to the topic of Jungian psychology. However, my post hadn't received any comments or upvotes. Still no-one e...